The brief, the idea, and the numbers behind my favorite partnerships.
The brief: Launch a new serum to Gen Z without looking like an ad.
The idea: A 7-day 'glow diary' series filmed raw in my bedroom, each day ending on a cliffhanger.
1.2M
views
8,000
orders
4.1x
ROAS
"Our best launch week ever. Sophie's audience doesn't just watch, they buy."
The brief: Make a sustainable tote the summer's must-have accessory.
The idea: I hid totes across NYC, LA and Austin and livestreamed the treasure hunt.
40k
followers
3
cities
22%
sales lift
"People were literally running down the street. Pure magic."
The brief: Turn a product reveal into an event people would stream.
The idea: I hosted on stage and live on three platforms at once, with a countdown drop code.
3 hrs
to sell out
210k
live viewers
9.8%
engagement
"Sophie made our launch feel like a concert."
The brief: Fresh ad creative every week for paid social.
The idea: A monthly shoot day producing 30 hook-tested talking-head ads.
−52%
cost per install
30
ads/month
2.7x
CTR
"Our paid team's secret weapon."