Media kit · updated monthly
The numbers behind the glow.
Who's watching, where they are and how much they engage. 72% of my audience is female and 18–34.
Platform split
TikTok1.1M
46% of total reach
Instagram820k
34% of total reach
YouTube310k
13% of total reach
X170k
7% of total reach
Gender
72%
Female 72% Male 28%
Age range
13–178%
18–2447%
25–3431%
35–4410%
45+4%
Top locations
United States64%
United Kingdom11%
Canada9%
Australia7%
Other9%
Engagement
avg. engagement rate9.4%
monthly views18M
avg. link CTR4.2%
story completion68%
As seen in
Teen VogueBusiness InsiderGlossyForbes 30 Under 30 Watchlist
What brands say
"The highest-converting creator we've ever worked with."
"Sophie thinks like a marketer and creates like an artist."